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 Benchmark Series 2013 
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Joined: Tue Jan 13, 2009 11:54 am
Posts: 387
Location: Portland, Oregon
We have been thinking about two ideas recently: 

1. Releasing a Side Effect yo-yo with a really low price; continuing our tradition to strive to provide the best value possible for you.
2. The idea that yo-yo design has sort of become crystallized into standard shapes

We have taken these two ideas and decided to turn them into a line of yo-yos that reflect our take on the standards.  A benchmark if you will.  We are releasing the whole line at the same time and each year we may refresh the line based on what is going on in the industry.

What we've come up with for 2013 are the V,O (organic), and H shapes.

Image

Next, we have decided that all three yo-yos will share the same diameter, width, gap and weight.  All three look completely different but share the same basic specs which is an interesting experiment in the weight distribution.  If you play them all one after the next it becomes clear that weight distribution plays a huge role in how a yo-yo feels and plays.  Everyone already knew this, but now you can directly experience it. 

All that aside, these are three solid performing Side Effect yo-yos that are extremely affordable at $60 each in solid colors.  In order to get the price that low we've taken advantage of the shared specs which allow us to combine the CNC programming, and cut our usual tooling costs and production steps by two thirds.  The yo-yos are clean in design in that there are few, if any, non-functional styling elements which reduces the machining time, setup time, and tool wear.  Also, the yo-yos will not have any laser engraving.  Finally they will all share the same packaging which saves money on art and stickers.

What isn't compromised to save money is the quality and the performance and where they are made.  These are three competition grade Side Effect yo-yos made to the same quality standards as our more expensive models.  These yo-yos are meant to be played.


Specs:
Base Weight: 63 grams
Shipping Weight: 66.20 grams (with aluminium Spike Side Effects)
Width: 42 mm
Diameter: 56 mm
Stock Response: Flow Groove
Gap Width: 4.34 mm
Bearing Size: Large (C) stainless steel One Drop 10 Ball Bearing (tm)
Finish: Pyramatte (tm)
Axle System: Side Effects(tm)

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Paul Dang
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Tue Dec 03, 2013 4:28 pm
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Sounds great! And it's really cool that you guys are putting out 3 shapes .... something for everyone. I can't wait for these. Good job guys. :D

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Tue Dec 03, 2013 11:10 pm
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I can't wait for you guys to make the first Q-shaped yoyo.....! :twisted:

db


Wed Dec 04, 2013 2:33 am
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Joined: Tue Oct 20, 2009 10:09 am
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Location: Shizuoka, Japan
Such a cool idea. Love the specs. Tired of all the 45+mm diameter yoyos these days. Copping all three, no question. They all look great. I know I can fully expect them all to perform and not be let down, too. Seriously psyched, for the first time in a long time, on something new in yoyo.


Wed Dec 04, 2013 5:06 am
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Location: Budapest, Hungary
YoAaronD wrote:
Such a cool idea. Love the specs. Tired of all the 45+mm diameter yoyos these days. Copping all three, no question. They all look great. I know I can fully expect them all to perform and not be let down, too. Seriously psyched, for the first time in a long time, on something new in yoyo.


45+ dia?

dirty birdy wrote:
I can't wait for you guys to make the first Q-shaped yoyo.....! :twisted:

db


This guy! :P


Thu Dec 05, 2013 5:27 am
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I've been posting about these everywhere I feel like, so I'm not going to explain my thoughts on them yet again. I will say though that I am very excited.


Thu Dec 05, 2013 7:00 am
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Location: Shizuoka, Japan
VZKiss wrote:
YoAaronD wrote:
Such a cool idea. Love the specs. Tired of all the 45+mm diameter yoyos these days. Copping all three, no question. They all look great. I know I can fully expect them all to perform and not be let down, too. Seriously psyched, for the first time in a long time, on something new in yoyo.


45+ dia?


Oops, meant to say width. :? Tired of all the 45+mm width yoyos these days. Sorry about that!


Thu Dec 05, 2013 7:16 am
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My pseudo-reproduction of the original Benchmark Series photo....

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db


Thu Dec 05, 2013 7:02 pm
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Location: Indiana
I'm definitely digging them all. I think the 'O' is my first pick followed up by the 'V' and lastly, 'H'. They are are very sexy looking. I really want to get my hands on one for sure!

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Thu Dec 05, 2013 9:43 pm
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Really digging this one. Minimalistic.
It's also nice to see that there are no engravings. Sweet!

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Mon Dec 09, 2013 2:07 am
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Interesting idea, encapsulating the central compromise to yoyo design (to me, in my humble opinion).

Organic, butterfly shape yoyos are the most beautiful and feel best in the hand; but they are prone to string friction and tipping.

H-shaped yoyos are insanely stable and keep the string away from the wall; but they are ugly and don't feel very nice in the hand.

Which is why we have V shaped yoyos; bridging the gap between beauty (but not entirely functional) and function (but not very beautiful).

Though, if I was going to get one of these, yes it would be an "O"... That organics are more demanding is, in some way, a good thing - they make me a more precise player. Play with an H all the time and I get sloppy because they are so forgiving.


Tue Dec 10, 2013 12:56 pm
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Dropping today at YYE and YYBB.


Fri Dec 13, 2013 4:45 pm
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Love it. Thanks OD. :P

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ILYY.de


Sat Jan 18, 2014 3:03 am
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Those Nickels look amazing!

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Tue Jan 28, 2014 4:23 pm
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cowmamba wrote:
Those Nickels look amazing!



You mean these Nickels?!

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Dropping at a retailer near you!

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Tue Jan 28, 2014 4:46 pm
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^^^ Now that's what I'm talking about! ^^^

db


Tue Jan 28, 2014 4:53 pm
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Yep! Those are the ones I was talking about. So sexy!

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Tue Jan 28, 2014 7:09 pm
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So,

What are your thoughs on the organic? I've seen quite a few people have this shape and it's the one I'm most interested in, even though I'd love all 3, the 'O' stands out a bit more to me. I was wondering what everyone's thoughts are on this shape?

Sadly this place has fallen silent in the recent year or so. I visit every day but nobody posts. haha. I'd love to see some more chatter about the benchmarks!

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Sun Feb 23, 2014 11:57 pm
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Organic...feels heavier and more powerful on the throw to me than both the H and V. I was hoping/expecting a lighter, more 54ish feel, but that's not the case. Once it's zipping around on the string, it's solid and slower feeling than H or V. The 54 has been one of my favorite One Drops since it came out, so I will inevitably compare any smooth, organic yoyo to it. Coupled with my not terribly large hands, the lack of flattened rims like the 54 makes the O a little "sharper" in the hand, causing me to play more with my grip for a comfortable throw than anticipated. If only I could get rid of all my preconceived expectations and perceptions before picking up a new yoyo...

I can't say that I have a favorite between the three yet, as they all have their own personalities. That being said, the first week I had them the O was my usual first grab, but last week I was more into grabbing the H first. More on that and the V later...

How that for a few comments?

db


Last edited by dirty birdy on Mon Feb 24, 2014 10:44 am, edited 1 time in total.



Mon Feb 24, 2014 2:56 am
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That was perfect! I was thinking the same way as you about the O shape and it's resemblance to the 54. I favor the 54 quite a bit as well, so I am partially drawn to the organic for that reason. Your reply was exactly what I was looking for, ahah!

Thanks for the post DB.

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Mon Feb 24, 2014 10:17 am
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